Trademark and Brand Disclaimer

Last Updated: 7 October 2025

1. Introduction

This Disclaimer applies to the use of trademarks, logos, team badges, league emblems, and other brand identities displayed on the fanlens platform ("Platform"). fanlens is an independent, fan-led content discovery, aggregation, and engagement platform and is not affiliated with, endorsed by, or sponsored by any football club, league, governing body, bookmaker, or brand mentioned or displayed on the Platform.

2. General Disclaimer

2.1 No Affiliation

fanlens operates as an independent platform. We are not affiliated with, connected to, or sponsored by:

• The Premier League or any other football league
• Any football club, including but not limited to those in the Premier League
• The Football Association (The FA)
• FIFA or UEFA
• Any sports governing body
• Any brands, retailers, or manufacturers whose products appear on the Platform
• Any bookmakers, betting operators, or gambling organisations

2.2 Fan-Led Platform

fanlens is a fan-led platform created by football supporters for football supporters. Our purpose is to celebrate the fan experience by curating and showcasing fan-captured content from social media platforms, enabling content discovery, aggregating match information, and fostering supporter engagement.

3. Use of Football Club and League Trademarks

3.1 Premier League Trademarks

The Premier League name, logo, and associated trademarks are the property of The Football Association Premier League Limited. Our use of Premier League trademarks is for informational and identification purposes only under the principles of fair dealing and nominative fair use.

3.2 Football Club Trademarks

All football club names, badges, crests, logos, colours, and associated trademarks (collectively, "Club Marks") are the property of their respective football clubs and/or parent organisations. This includes all Premier League clubs featured on the Platform for the 2025/26 season, specifically:

• Arsenal Football Club
• Aston Villa Football Club
• AFC Bournemouth
• Burnley Football Club
• Brentford Football Club
• Brighton & Hove Albion Football Club
• Chelsea Football Club
• Crystal Palace Football Club
• Everton Football Club
• Fulham Football Club
• Leeds United Football Club
• Liverpool Football Club
• Manchester City Football Club
• Manchester United Football Club
• Newcastle United Football Club
• Nottingham Forest Football Club
• Sunderland Football Club
• Tottenham Hotspur Football Club
• West Ham United Football Club
• Wolverhampton Wanderers Football Club

3.3 Purpose of Use

We use Club Marks and league identifiers solely for the following legitimate purposes:

• To identify and organise content related to specific matches and teams
• To enable users to search for and discover content about their favourite clubs
• To provide context and attribution for fan-captured content
• To facilitate accurate product discovery and attribution to content creators
• For editorial and informational purposes in describing football matches and events

3.4 Fair Dealing and Nominative Fair Use

Our use of Club Marks and league identifiers constitutes fair dealing under UK copyright law and nominative fair use, as:

• The marks are used only to identify the relevant teams and leagues
• We do not use the marks in a manner that suggests sponsorship or endorsement
• We use only as much of the marks as necessary for identification purposes
• Our use does not compete with or diminish the value of the original marks
• The marks are necessary to describe and index the content accurately

3.5 No Endorsement Implied

The display of Club Marks and league identifiers on the Platform does not imply any endorsement, sponsorship, or approval by the relevant clubs, leagues, or governing bodies. We do not represent or suggest that we have any official relationship with these entities.

4. Use of Brand and Product Trademarks

4.1 Retail and Fashion Brands

The Platform may display trademarks, logos, and brand names of fashion retailers, sportswear manufacturers, and other commercial brands (collectively, "Brand Marks"). These Brand Marks are the property of their respective owners.

4.2 Purpose of Brand Use

We use Brand Marks solely for:

• Product identification and discovery
• Attribution of products featured in fan-captured content
• Facilitating commerce and sales attribution
• Editorial and informational purposes

4.3 No Brand Affiliation

We are not affiliated with any brands whose products appear on the Platform. The appearance of Brand Marks does not imply endorsement, sponsorship, or approval by those brands.

5. Third-Party Content

5.1 Social Media Content

The Platform aggregates and displays content originally posted on third-party social media platforms (including but not limited to Twitter/X, Instagram, and Facebook) by individual users and content creators. This content is used in accordance with:

• The terms of service of the respective social media platforms
• Applicable copyright law and fair dealing principles
• The rights granted by content creators through their social media settings

5.2 Content Attribution

We strive to provide proper attribution to the original content creators. Where content is displayed, we:

• Maintain links to the original social media posts
• Credit the original creator by username
• Comply with creator requests regarding content use
• Facilitate creator compensation through our attribution model

5.3 Content Removal Requests

If you are a content creator or rights holder and wish to have your content removed from the Platform, please contact us at copyright@fanlens.com. We will respond promptly to legitimate requests.

6. Intellectual Property Rights

6.1 Ownership

All intellectual property rights in the trademarks, logos, badges, and brand identities displayed on the Platform remain the exclusive property of their respective owners. Nothing in these terms grants any licence or right to use such intellectual property except as expressly permitted for viewing content on the Platform.

6.2 No Transfer of Rights

The display of trademarks and logos on the Platform does not constitute a transfer, licence, or assignment of any intellectual property rights to fanlens or any Platform user.

6.3 Respect for Rights

fanlens respects the intellectual property rights of all clubs, leagues, brands, and individuals. We do not claim any ownership or rights in the trademarks, logos, or content created by others.

7. Football Match Information

7.1 Match Data

Match information displayed on the Platform (including fixtures, results, scores, and team lineups) is compiled from publicly available sources, including:

• Official league and club websites
• Sports data APIs and services
• Public sports news sources
• Social media announcements

7.2 Data Accuracy

Whilst we strive to provide accurate and up-to-date information, we do not guarantee the accuracy, completeness, or timeliness of match data or betting odds. Users should verify critical information through official sources.

7.3 No Official Status

The Platform is not an official source of match information or betting odds. For official match details, please refer to the relevant league or club websites. For current betting odds and terms, please refer directly to licensed bookmakers.

8. Commercial Use and Attribution

8.1 Creator Attribution

The Platform operates a social commerce attribution model that tracks when users discover and purchase products featured in content created by social media influencers and content creators. This attribution enables creators to receive appropriate compensation for driving sales.

8.2 No Brand Partnerships

Unless explicitly stated otherwise, fanlens does not have commercial partnerships with the football clubs, leagues, or brands whose marks appear on the Platform. Any commercial relationships will be clearly disclosed.

8.3 Affiliate Relationships

The Platform may participate in affiliate marketing programmes with retailers and brands. This means we may earn a commission when users make purchases through links on the Platform. These relationships do not affect the price paid by users and do not imply endorsement by the brands or clubs mentioned.

8.4 Bookmaker Commissions

The Platform displays betting odds and provides links to third-party bookmakers and betting operators. We receive commission when users click through to these services or open accounts via our referral links. This commission arrangement:

• Does not affect the odds or prices offered to you
• Does not imply endorsement or recommendation of gambling activities
• Is disclosed transparently to comply with advertising standards
• Does not make fanlens a gambling operator or betting service

We encourage responsible gambling. Please gamble within your means and seek help if needed.

9. User Responsibilities

9.1 Personal Use Only

Users may view trademarks, logos, and content on the Platform for personal, non-commercial use only. Users must not:

• Download, copy, or reproduce trademarks or logos
• Use trademarks or logos for commercial purposes
• Suggest affiliation with or endorsement by clubs or brands
• Modify or create derivative works of trademarks or logos
• Use trademarks or logos in a manner that damages their reputation

9.2 Respect for Rights

Users must respect the intellectual property rights of all clubs, leagues, brands, and content creators. Unauthorised use of trademarks, logos, or content may violate intellectual property laws and result in legal consequences.

10. Disclaimer of Warranties

10.1 Information Accuracy

Whilst we endeavour to provide accurate information, we make no warranties or representations regarding:

• The accuracy, completeness, or timeliness of match information
• The authenticity or quality of user-generated content
• The availability or pricing of products
• The current status of players, teams, or matches
• The accuracy of betting odds or lines displayed
• The reliability of third-party bookmakers

10.2 Content Quality

We do not guarantee the accuracy, reliability, or quality of content from third-party sources, including social media posts, match data, or product information.

10.3 Third-Party Websites

We are not responsible for the content, accuracy, or practices of third-party websites linked from the Platform, including official club websites, league websites, retailer websites, or bookmaker websites.

10.4 Betting and Gambling

fanlens does not operate any gambling or betting services. All betting activities are conducted through licensed third-party operators. We do not:

• Accept bets or wagers
• Process gambling transactions
• Guarantee odds or betting outcomes
• Provide gambling advice or recommendations
• Accept responsibility for gambling losses

Gambling can be addictive. Please gamble responsibly and within your means.

11. Limitation of Liability

11.1 No Liability for Third-Party Content

fanlens is not responsible for:

• Content created by users or third parties
• Errors or inaccuracies in match information or betting odds
• Changes to product availability or pricing
• Actions taken by users based on information on the Platform
• Disputes between users and third parties
• Losses incurred through betting or gambling activities
• The conduct or services of third-party bookmakers

11.2 UK Consumer Rights

Nothing in this Disclaimer excludes or limits our liability for matters where liability cannot be excluded or limited under UK law, including death or personal injury caused by negligence, fraud, or fraudulent misrepresentation.

12. Changes to This Disclaimer

12.1 Right to Modify

We reserve the right to update or modify this Disclaimer at any time to reflect changes in our practices, legal requirements, or the scope of trademarks and brands displayed on the Platform.

12.2 Notice of Changes

Material changes to this Disclaimer will be communicated by:

• Updating the "Last Updated" date at the top of this page
• Posting notice on the Platform
• Sending email notification for significant changes (where applicable)

12.3 Continued Use

Your continued use of the Platform after changes to this Disclaimer constitutes acceptance of the updated terms.

13. Complaints and Removal Requests

13.1 Rights Holders

If you are a rights holder and believe that your trademark, logo, or intellectual property is being used on the Platform in a manner that infringes your rights or exceeds the scope of fair dealing, please contact us immediately at:

Email: copyright@fanlens.com
Subject Line: "Trademark/IP Complaint - [Your Brand/Club Name]"

13.2 Required Information

Please provide the following information in your complaint:

• Your name and contact details
• The trademark, logo, or intellectual property in question
• Proof of your ownership or authorisation to act on behalf of the rights holder
• The specific location on the Platform where the material appears
• The nature of your complaint and why you believe the use exceeds fair dealing
• Your preferred resolution

13.3 Response Time

We will investigate all legitimate complaints and respond within 10 business days. We may remove or modify content pending resolution of the complaint.

13.4 Good Faith

By submitting a complaint, you represent that you have a good faith belief that the use of the intellectual property is not authorised and that the information in your complaint is accurate.

14. Official Sources

For official information about football clubs, leagues, and matches, please visit:

Premier League

• Website: www.premierleague.com
• Official source for fixtures, results, and league information

Football Clubs

Please visit the official websites of individual clubs for authoritative information about teams, players, and club matters.

Product and Brand Information

For official product information, availability, and pricing, please visit the respective brand and retailer websites directly.

15. Platform Purpose and Mission

15.1 Our Mission

fanlens exists to celebrate the authentic fan experience by:

• Showcasing fan-captured content from stadium attendees
• Providing an alternative perspective to traditional broadcast coverage
• Enabling fans to discover and share memorable match moments
• Supporting content creators through fair attribution and compensation
• Facilitating product discovery for items featured in fan content

15.2 Community Standards

We are committed to:

• Respecting intellectual property rights
• Providing proper attribution to content creators
• Operating transparently regarding our use of trademarks and logos
• Fostering a positive community for football supporters
• Responding promptly to legitimate concerns from rights holders

15.3 Not a Substitute

The Platform is not intended as a substitute for:

• Official club or league websites
• Live match broadcasts or official highlights
• Official merchandise or ticket sales channels
• Official club communications or announcements
• Licensed bookmakers or betting operators
• Professional gambling advice or services

16. Legal Framework

16.1 Applicable Law

This Disclaimer is governed by the laws of England and Wales. Our use of trademarks and logos is undertaken in accordance with:

• UK Trade Marks Act 1994
• UK Copyright, Designs and Patents Act 1988
• Common law principles of passing off and fair dealing
• European and UK case law on nominative fair use
• Terms of service of third-party platforms (Twitter, Instagram, Facebook)

16.2 Fair Dealing Principles

Our use of third-party intellectual property is based on established fair dealing principles, including:

• Use for informational and editorial purposes
• Use necessary to identify the subject matter accurately
• Use that does not imply endorsement or official affiliation
• Use that does not compete with the trademark owner's goods or services
• Use in good faith without intent to cause confusion

16.3 Precedent

This approach is consistent with established practices of news organisations, sports information websites, and fan communities that reference clubs and leagues for editorial and informational purposes.

17. Specific Disclaimers

17.1 Premier League Disclaimer

This website and its contents are not endorsed, sponsored by, or affiliated with the Premier League or any Premier League club. All Premier League club badges, trademarks, and copyrights are owned by the respective clubs and/or the Premier League. The Premier League logo is a registered trademark of The Football Association Premier League Limited.

17.2 UEFA and FIFA Disclaimer

References to UEFA competitions (Champions League, Europa League, etc.) and FIFA competitions (World Cup, etc.) are for informational purposes only. We are not affiliated with UEFA or FIFA.

17.3 Player Names and Images

Player names, numbers, and images are used for identification and informational purposes only. All rights to player names, images, and likenesses remain with the individual players and/or their representatives. We do not claim any ownership of these rights.

17.4 Social Media Platform Disclaimer

Content sourced from Twitter/X, Instagram, Facebook, and other social media platforms is subject to the terms of service of those platforms. We comply with those terms and respect the rights granted by content creators through their platform settings. "Twitter", "Instagram", and "Facebook" are trademarks of their respective owners.

17.5 Retail and Brand Disclaimer

Product images, descriptions, and brand names are used for identification and commerce facilitation purposes only. We are not responsible for product availability, quality, pricing, or fulfilment. All transactions are subject to the terms and conditions of the respective retailers.

17.6 Bookmaker and Betting Disclaimer

Betting odds are displayed for informational purposes only. We receive commission from bookmakers when users click through our links or open accounts. All betting activities are subject to the bookmaker's terms and conditions and licensing requirements. We do not operate gambling services and are not responsible for betting outcomes or losses.

Important Gambling Information:

• You must be 18+ to gamble (or meet your local jurisdiction's legal gambling age)
• Gambling can be addictive - please play responsibly
• When the fun stops, stop
• For help and support: BeGambleAware (www.begambleaware.org) or call 0808 8020 133

18. International Users

18.1 Global Accessibility

Whilst the Platform is operated from the United Kingdom and primarily focuses on English football, it may be accessed globally. Users outside the UK should be aware that:

• Trademark laws vary by jurisdiction
• Our use of trademarks complies with UK law
• Some content or features may not be available in all regions
• Local laws and regulations may apply to your use of the Platform

18.2 Territorial Restrictions

Some content, particularly live match footage or official broadcasts, may be subject to territorial licensing restrictions. We respect these restrictions and comply with applicable broadcasting rights.

19. Contact Information

For questions, concerns, or clarifications regarding this Disclaimer or our use of trademarks and brand identities, please contact us:

General Enquiries: hello@fanlens.com
Legal and IP Matters: legal@fanlens.com
Copyright and Removal Requests: copyright@fanlens.com
Address: fanlens, Manchester, England, United Kingdom

20. Acknowledgements

fanlens acknowledges and respects:

• The intellectual property rights of all football clubs, leagues, and governing bodies
• The commercial rights and brand identities of all product manufacturers and retailers
• The creative rights of content creators and social media users
• The passion and dedication of football supporters worldwide

We are grateful to the football community for creating the vibrant content that makes this platform possible.

Summary Statement

fanlens is an independent, fan-led platform that aggregates fan-captured content from social media to celebrate the matchday experience. We use trademarks, logos, and brand identities solely for informational and identification purposes under fair dealing principles. We display betting odds and provide links to licensed bookmakers, for which we receive commission. We are not affiliated with, endorsed by, or sponsored by any football club, league, governing body, bookmaker, or brand displayed on the Platform. We do not operate gambling services. All trademarks and intellectual property remain the exclusive property of their respective owners.